The ABSOLUTELY FREE, business guide that lays out step by step how to take your business to the “Next Level” for relentless positive thinkers with chronically negative bank accounts plus the BONUS “Do-the-opposite” self-help guide to building an outrageously successful business. [This book will not only make you laugh out loud, but it will allow you to honestly assess how many of these “business killers” you are currently engaging in.]

Dear successful yet frustrated and increasingly disappointed Business Executive,

1. Do you feel somehow confused and stumped by your business?
   
   
2. Have you grown your business to a point where you felt you were finally successful, yet can’t seem to inspire further growth?
   
   
3. Do you find yourself using the same strategies and systems that got you to where you are now yet there is no effect now that you’re trying to duplicate your former success and your business sales at best has plateaued?

If you’re like most business people you find marketing and sales to be necessary but painful.

Painful – because nothing seems to be working and you feel as if you’re just a shell going through the motions hoping that someday – SOON – things will turnaround.

Somehow you are now completely lost!

You no longer feel connected to any purpose…

1. Why are you doing what you’re doing?
2. What is the importance of what you’re doing?
3. What impact will it have on the people you were meant to serve?
4. Why did you create this business?
5. Who did you see wanting your product or service?
6. Where are they now?

But of course you can’t ever stop marketing! As soon as you do, the leads stop coming and worse the competition begins to take your place. It’s a rock and a hard place problem that seems to never quit.

So now you’ve become jaded and desperate and you are constantly on the look out for the magic bullet that will turn your business around because, quite frankly, you are tired and fed up and – YOU WANT A BREAK!

You no longer believe in your product or service and you would just like to get on with it so you could get to the part where you can:

1. take fantastic vacations and
2. have loads of creative time while your business “takes care of itself”.

How can you attract more customers, clients, sales, and revenue without spending a lot more time or money than you really need to?

It’s not as hard as you might think and it’s not a problem that can’t be solved.

But it is a problem...

Except sometimes you’re not even sure WHAT your problem is or that one even exists!

Here are the four deadly mistakes that 95% of all businesses make: large, small and in between which costs them more money and success each year than they can possibly imagine

Each of these could explain why your business isn't doing what it should be (in terms of ringing up dollars, keeping customers buying again, or even staying afloat - should you be having that unfortunate problem):

1. Problem number one is that most businesses practice what is called “handgun target practice on roller skates while wearing a blindfold”.

You could hit anyone or anything, and what's worse, whether or not they're a moving target, you're a moving shooter! Not good. The expert marksperson stays still, focuses on a precise target, and squeezes the trigger without moving while exhaling. Got it? Of course, most people don't even know who their target prospect is. Finding that out would be a good place to start.

2. Problem number two is pretending that people are basically rational and will say 'yes' to your very 'sensible' proposition.

What's sensible to you isn't necessarily sensible to them. At first glance, it seems like a lot of marketers were absent the day they taught about human nature in school. Except for one thing. They didn't. They never told you the truth about human nature in school. Otherwise you would know how to easily close a sale and develop long-term customer relationships with the written word alone, wouldn't you? Don't worry -- most people are in your situation. Including, even -- gasp! -- employees of big, high-priced advertising agencies. (Think about it -- would you trust one of them to sell your car/house? If not, why not?)

3. Problem number three is expecting prospects to "read between the lines" and then lunge to get their bank cards/credit cards out for immediate purchase.

David Rudder sang "It doesn’t get too much better than this” and that's what you are probably singing in your head if you ever fall prey to this mis-belief. Here's why people get stung by it so often: Most marketers have lived with, slept with, eaten, breathed and over discussed their offers so much that they forget they know more about their product than their customers do. Big, HUGE mistake! Yes, get to know your product. But don't forget to give your customer every single opportunity to do the same, [to the point where they know they can't live without your product or service] - by providing them with value laden information and market data that makes having your product or service important.

4. Problem number four is letting your own optimism and overconfidence kill the sale.

Ever hear someone say, "This product is so good it sells itself."? OK, I'll tell you what. That attitude (and the actions, or lack of action, that follow it) are so overconfident that they can, by themselves, bankrupt a business. Sure, you have to believe in what you're doing. But don't let the lame mental self-medicating "positive thinking" interfere with your rigorous and religious practice of the fundamentals of selling in closing any deal.

Why don’t you ever REALLY address any of these problems?

These are the top 3 reasons why many companies inadvertently shovel their marketing dollars into the trash can:

1. Lack of Priority.
2. Don’t Know How.
3. Lack of a System.

The good news is that once you’ve identified the problems, recognized that you’re guilty of them, and sized up the opportunity that exists by fixing them well, you will realize that they’re just not that hard to fix.

…And the rewards can be enormous!

Which is why I decided to put together an easy to read business guide - Connections -[an examination of my own  personal and business challenges combined with those from other businesses that I have consulted with]  containing just the information you need to on take your business to the "next level" plus I have included a couple of rules, that if followed in reverse, could tremendously fire up your existing business and help you return to the results that you once enjoyed.

The FACT remains that virtually none of your competitors are realizing the sudden shift taking place, where RESEARCH is now the most powerful weapon in your marketing arsenal. - And herein lies a GIANT opportunity FOR YOU:

The ability to place your well researched facts in the right context and deliver them with emotional impact.

You are positioned perfectly today to receive your very own FREE copy of Connections: Building a profitable business one relationship at a time.

Get quickly up to speed on what it takes to build a business, weaving research and events into an emotionally compelling narrative that becomes essential in managing, nurturing, and educating not only your customers and prospects but your employees. …doing so consistently and profitably. 

Then, instead of wasting your time chasing after “magic bullets” and getting involved in activities that are unproductive you will spend it on far more valuable work like:

Reading and following how story, like design is becoming a key way for individuals and entrepreneurs to distinguish their goods and services plus you will benefit from our bonus book – where following each of these 20 rules in reverse will help you to begin generating a profit - immediately!

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To your success

Giselle P. Hudson
Purple Marketing Limited

P.S.

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