Purple Heart - Core Stories

Building Purple Core Stories ™ for companies who want to be market leaders

Can commissioning your own Purple Core Story ™ really transform you and your business?

In a word…YES!

My promise to you is that by the time you complete the scripting for your Purple Core Story ™ it will reveal your unique and optimal identity (and pathway) to staking your claim in your market’s most desirable segments of mental real-estate.

You will still have to get through all the clutter and the noise and once you’ve got their attention you will still need to get them engaged in your message in order to respond to your call to action BUT this way is the fastest, lowest cost and most result-certain method to exponentially grow your business.

Because in a very short time your niche will have a clear perception of:

1. who you are,
2. why they ought to do business with you and
3. how you fit into their world

Gain your market’s trust

If you don’t already know your market’s pain points you are marginalizing your results.

When you order your Purple Core Story ™ we will immediately begin detective work looking at keywords, popular blogs in your niche, forums (to see where people need help), [in a world of supersaturated corporate advertising that no one trusts, consumers turn to social media networks and new peer communities – for advice], and comments on Amazon.com shared by buyers about what they liked and didn’t like in the books covering your market.

Next we will synthesize them into your Purple Core Story ™ illustrating your understanding of your market’s frustrations.

1. We will include their biggest problems
2. Sort through them and place them in sequence (what would naturally follow what)
3. Come up with at least three ways to articulate these problems better than your competition has.

Your prospects will be able to identify themselves in your Purple Core Story ™ and you can begin a dialogue with them towards solving their problem with your product or service.

Conventional advertising is nothing more than a monologue.

Purple Expert Marketing ™ in contrast is a dialogue

Purple Core Story ™ building blocks – step by step:

1. A series of consultations with you to explore and analyze your company, your marketplace, competition and issues that are road blocking your ability to acquire customers
2. Develop, present and review with you the story objectives, definitions of current and new buying criteria, and the topical outline of your Purple Core Story ™
3. Research and investigation process to search and gather information that will alter current buying criteria and your position in the market place.
4. Extensive research that provides data, statistics, investigative studies and conclusive information to support the key Purple Core Story ™ topics and to set up new buying criteria.
5. Analysis and construction of the research and information to define prove and demonstrate the key topics of the story.
6. Composition of the Purple Core Story ™ resulting in a logical emphatic and decisive discussion of the key topics
7. Graphic design to bring the story to life in a word plus power point document with copy, graphics and/or photography
8. Final review and polishing of the story to insure a “reader friendly” coherent, compelling presentation.
9. Production and delivery of your Purple Core Story ™. From this you can create email presentations, modify the content for the web, and create a slide show along with other presentation formats. You can immediately begin reproducing and deploying your Purple Core Story ™ in virtually every possible marketing method.

Purple Marketing’s vision for you

We exist to teach business owners and communication managers how to “sell more” by sharing compelling stories with their customers and partners. This ultimately creates purpose, prosperity and peace in their lives.

It is very rare that a business can (or should) be all things to all people. By focusing on your core, we will develop and create a riveting, one of a kind, customized Purple Core Story ™ packed with facts and pain points that would resonate deeply with your customers causing them to easily identify and effortlessly seek out your solution.

In the words of Christina Baldwin: “Words are how we think, stories are how we link.”

Tom Peters puts it this way: He who has the best story - WINS!

Begin your Purple Core Story ™ process by filling out the inquiry form with “core story” in the subject line and arrange to have your initial consultation.

If you would like to get together over coffee, to chat about your business - call Giselle – on 1-868-750-7859. This way I can find out more about your business, tell you about mine and see how we might be able to help each other. If you prefer email then click here